The podcast is back! After almost complete absence in 2024…

HAPPY NEW YEAR! We’re excited to be finally out of the holiday fog, you know, that weird time at the end of the year where it’s easy to lose track of what day it is….

We wish our clients, and our friends and family alike, a very happy and joyful holiday! We're grateful to have survived our first year of Home Factor-ing at Keller Williams and are looking forward to 2025 and helping more people!

Since our entire business model is based on referral, you are our mega phone to the marketplace and without you we have nothing! That’s why we are doubling down in 2025 in our commitment to be your one-stop-shop for all things real estate related. Think of us as your 24-7 “Ask Me Anything” resource. We’re here for you, your friends, and family, always.

The overall trend for 2024 has thus far been that the market is shifting in favor of buyers. Of course, we must acknowledge the large caveat that our market has long been heavily tilted towards sellers, and there is an acute affordability crisis in the Bay Area…

We are REALLY excited to share this important news with you! We have been selected to host a national TV show, with EMMY nominated producers, about Real Estate, Lifestyle, and Community...

This July through early August we saw the average 30 year fixed mortgage rate move down from 7% to below 6.5%. Not only did this help buyers who made their move over the past month, but...

This June we continued to experience a Year-over-Year (YoY) increase in new listings. There were 15% more new listings and 3.5% more contracts written than June 2023…

There are at least 5 (maybe 7 now) new murals on the Ohlone Greenway between Manila Avenue and Blake Street in El Cerrito. A great reason to take a Greenway stroll…

Looking back at April of this year, we can clearly see that inventory is increasing in line with seasonal trends. Across the Inner East Bay* we saw 620 new listings enter the market…

There’s something exciting happening at The Home Factor HQ at 2089 Rose St in Berkeley. The team is growing and we are extremely happy to announce…